Salient Product Workshops

Your teams solving your problems

Most product workshops are about theory

  • Refer to a common framework or methodology
  • Usually entail filling in templates with little context customization

The Salient Product workshops are practical

  • Focus on your current context & goals
  • Live project based with active coaching
  • Assist in understanding larger organizational factors affecting product success

Workshops Offered

Building a product mindset

Designed to help teams from GCCs, internal IT teams and services organizations utilize product thinking in their work.

Product strategy for leaders

Designed for leaders to understand and plan product strategy aligned with company goals.

Driving innovation using AI

Designed to help firms tap into new frontiers of AI in their innovation process.

IOT product management

Designed to help plan/manage IOT products effectively.

Digital transformation for business

Designed to help traditional firms understand business levers that can be impacted by technology.

AI & product management

Designed to help plan/manage AI products or add AI capabilities in existing products.

Design thinking for business

Designed to help leaders adapt design thinking into practical outcomes.

Building a product mindset

Designed to help teams from GCCs, internal IT teams and services organizations utilize product thinking in their work
TOPIC
COVERAGE
PROCESS & TOOLKITS USED
A. PROBLEM DISCOVERY
Customer discovery
  • Explore customers, their context, mental models, decision making process and key needs
  • Identify problems that can be solved profitably
  • Salient Qualitative Research Playbook - guided usage on customer discovery process
Market opportunity analysis
  • Explore market trends, identify opportunities for your team/company, work on elements like TAM, SAM and SOM and build a structured business case
  • Salient Business Case & Market Opportunity Analysis Playbook
B. PRODUCT DISCOVERY
Customer journey mapping
  • Create customer journey maps of current state and revised state (after implementing a proposed product/solution)
  • Customer journey maps (customized for your product/problem)
The MVP/MLP journey
  • Rapid prototyping to identify good ideas that resonate with customers. Includes testing and refinements
  • Conceptual prototypes to get feedback from customers
Solution viability metrics
  • Define metrics on what an acceptable solution would be, including metrics on business, adoption, north star metrics and more
  • Metrics framework that you can customize for your team/company
C. PRODUCTIZATION
Roadmapping & prioritization
  • Prioritizing potential features into must-haves, nice-to-haves and deferred using industry models like RICE, KANO and more
  • Prioritization framework along with examples on how to use these
Defining product strategy
  • Designing a coherent sequence of activities to solve a customer problem profitably
  • Salient Product Strategy Playbook
D. GO-TO-MARKET
Business models and pricing
  • Map the right business model and pricing model
  • Analyze change this would require in current org structure or business models
  • Business models analysis
Positioning & storytelling
  • Explore how to ‘sell-in’ changes by building the right narratives
  • Business storytelling frameworks
Growth & scaling
  • Explore elements of growth and factors related to scaling
  • Growth frameworks

Product strategy for leaders

Designed for leaders to understand and plan product strategy aligned with company goals

TOPIC
COVERAGE
PROCESS & TOOLKITS USED
A. SETTING A BASELINE
Current state analysis
  • Clear identification of current position, market perception, strengths and weaknesses
  • Cynefin framework
  • Salient Business Case Playbook
Competitive mapping
  • Exploring the competitive landscape and why our competitors win with their clients
  • Competitive analysis
B. MAPPING STRATEGY
Customer evolution
  • Map how customer needs will evolve over short, medium and long-term and how power equations may change within their context
  • Salient Qual Resarch Playbook
  • Salient Product Strategy Playbook
Alignment with different functions
  • Looking at business strategy, marketing startegy and operations plans to align product strategy
  • Salient Product Strategy Playbook
Future possibility sketch
  • Exploring market changes and how current portfolio of products will thrive
  • Mapping our most promising bets
  • Salient Product Strategy Playbook
C. READINESS ANALYSIS
Competency analysis
  • Exploring talent requirements and gaps that need ot be addressed by upskilling or hiring
  • Salient Product Competency Matrix
Dependency analysis
  • Map dependencies on technology, business, marketing and current org structure
  • Salient Product Strategy Playbook
D. ACTIVATING STRATEGY
Business planning & roadmapping
  • Take a phased view of productization and analyze what dependencies and business factors need ton be addressed
  • Salient Product Strategy Playbook
Positioning & storytelling
  • Explore how to ‘sell-in’ changes by building the right narratives
  • Business storytelling frameworks
Growth & scaling
  • Explore elements of growth and factors related to scaling
  • Growth frameworks

Driving innovation using AI

Designed to help firms tap into new frontiers of AI in their innovation process.

TOPIC
COVERAGE
PROCESS & TOOLKITS USED
A. BUSINESS LANDSCAPE
Exploring innovation
  • Explore the changing nature of innovation and how firms res
  • Cynefin Framework
Mapping forces of disruption
  • Explore examples of different industries and how innovation is changing their business
  • AI driven disruption
  • Scenario analysis for AI driven disruption
B. INNOVATION VECTORS
Technology/Gen AI driven innovation
  • Deep dive into AI and Gen AI driven disruption
  • Applications and use cases of AI
Functional changes and impact
  • Explore how various business functions are likely to be disrupted
  • Case study and example driven discussions
Industry and customer forces
  • Mapping changing customer preferences
  • Impact on steady state business
  • Design thinking frameworks
C. INNOVATION FITMENT
COVERAGE
PROCESS & TOOLKITS USED
Three horizon strategy approach
  • Mapping innovation into three horizons: Current business innovation, Emerging business opportunities and Radical innovation
  • Three horizon strategy
Innovation prototyping & fitment
  • Explore which areas of your organization are ripe for different types of innovation
  • Conceptual prototyping to judge impact
  • Systems Thinking approach
Planning metrics
  • Mapping the right metrics around planned innovation
  • Metrics framework
D. BUILDING A CULTURE
Mapping internal needs & fears
  • Exploring potential people impact and how to plan for these during adoption
  • Case study based approach
Positioning & storytelling
  • Business storytelling to build allies for innovation
  • Business storytelling frameworks

Other workshops

Design thinking for business

Standard design thinking process adapted to business needs. Explore how design thinking can drive value and move your business metrics.

IOT and product management

Explore the full stack of IOT product development and management with case studies and practical examples.

Digital transformation for business

Designed for non-tech firms to understand different aspects of digital transformation and how they could benefit from new technologies.

AI and product management

Integration of AI in your product management practice and outcomes with case studies and practical examples.

The Salient Product Competency Matrix lets you run more effective organizations.

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Free playbooks

Salient Competency Matrix

Salient Product Canvas

Salient Platformization Canvas

Salient Product Strategy Worksbook

Salient Qualitative Research Workbook

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www.shrinathv.com